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Inside the next decade of textured beauty — a global market report
The textured hair economy is projected to outpace the broader beauty market through 2030. What it means for the chair, the brand and the next generation.
BUOR Editorial· Jun 14, 2026
The numbers behind the movement
The textured hair economy is on track to outpace the broader beauty market through 2030. Independent brands, professional educators, and salon owners are leading the shift.
What this means for the chair
- More clients seeking specialized expertise
- Premium pricing for textured-hair services
- Demand for ongoing education
What this means for brands
Product lines built specifically for textured hair are seeing double-digit growth year over year.
"The pros who invest in education now will own the next decade." — BUOR Editorial